GROUP DISCUSSIONS IN PROGRESS
By Nyerere Geoffrey
The Directorate of Graduate Research and Training (DGRT) Makerere University drew different stakeholders from different Colleges and Schools within the University on Monday to a consultative workshop to discuss the university’s Research Innovations and Communication Strategy (RICS) at the College of Engineering Design Art and Technology (CEDAT).
Prof. Buyinza Mukadasi said that the out benefit of research should impact on the society, it is therefore important to get a communication strategy to enable pass on the knowledge to the people.
DR. TAYEEBWA RICS LEAD CONSULTANT
Dr. William Tayeebwa Head of Department Journalism and Communication MAK and RICS Lead Consultant, said that there is need to create a system for generating communication strategies. ‘Any communication activity should be planned thus an implementation framework should be realized’ he added.
The Research and Innovations Communication Strategy and Implementation Framework aims at creating a system for generating, disseminating and raise awareness about research and innovation outputs amongst the University’s key stakeholders and external publics.
The workshop saw Professors, public relations officers, website administrators, lecturers and students come together to come up with a way forward on how best communications can be made better and reach the intended public for action.
RICS responds to the challenges and opportunities of disseminating the vast research and innovation outputs produced by the University community.
It also explores how the University, through the Directorate of Research and Graduate Training (DRGT), will use the most ideal channel and formats of communication like; Public Forums, Academic Journal Articles and Published Books, Traditional Print and Broadcast Mass Media, Social and New Media Technologies in disseminating the many research outputs and innovations to its internal and external publics.